Ori Brafman is a multiple New York Times bestselling author. He specializes in organizational culture, leadership, inclusion, conflict resolution, and non-kinetic strategy. 


Brafman’s recent bestselling book, Radical Inclusion: What the Post–9/11 World Should Have Taught Us About Leadership, co-authored with 18th Chairman of the Joint Chiefs of Staff, Martin Dempsey, argues that inclusion is no longer a “nice-to-have”, but a strategic imperative in today’s rapidly changing world. His seminal work, The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations, is often cited by the U.S. military and blockchain technology companies alike. Its concepts have been utilized by Amazon, Google, Netflix, Facebook, Cisco Systems, the Association for Financial Professionals, and the Family Business Network.

Brafman has advised Fortune 500 companies, all branches of the U.S. military, the Obama White House, the National Academy of Sciences, NATO, and YPO, among others. His media appearances include the New York Times, the Washington Post, Bloomberg TV, CBS, Fox News, MSNBC, ABC News, BBC, National Public Radio, CNBC, the Wall Street Journal, CNN, and C-SPAN.

Brafman is founder and president of Starfish Leadership and co-founder of the Fully Charged Institute, which combines his work with that of Tom Rath. He is a Distinguished Teaching Fellow at UC Berkeley’s Haas School of Business focusing on improvisational leadership and the ethical use of artificial intelligence. Brafman is co-founder of Vegan.org which celebrates its 25th anniversary in 2019. 



Radical Inclusion: What the Post-9/11 World Should Have Taught Us About Leadership examines today’s leadership landscape and describes the change it demands of leaders. Dempsey and Brafman persuasively explain that today’s leaders are in competition for the trust and confidence of those they lead more than ever before. They assert that the nature of power is changing and should not be measured by degree of control alone. They offer principles for adaptation and bring them to life with examples from business, academia, government, and the military.

Radical Inclusion: What the Post-9/11 World Should Have Taught Us About Leadership


The Starfish and the Spider is cited by the U.S. military as the foundation for a successful campaign to counter Al Qaeda. Its concepts on the distributed network organizational model have been implemented by Greenpeace, Netflix, the Tea Party, and the Obama White House. 

A journey into the hidden psychological influences that derail our decision-making, Sway changes the way we think about the way we think. This book uncovers rational explanations for a wide variety of irrational behaviors and teaches us to avoid succumbing to their pull.

Click is a psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we’re involved in. This book transforms our thinking about those moments when we are in the zone and everything seems to fall into place.

The Chaos Imperative reveals how organizations can drive growth and profits by allowing contained chaos and disruption the space to flourish, generating new ideas that trigger innovation. This book shows how disorder and flexibility leads to innovative, agile networks. 

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