Ori Brafman is a Distinguished Teaching Fellow at UC Berkeley’s Haas School of Business, an internationally renowned New York Times bestselling author, defense leadership strategist, and business culture visionary. Born and raised in Tel Aviv, Israel, Ori moved to El Paso, Texas, with his family in 1984 at the age of nine. 


Experiencing this stark cultural and geographical change at such a young age gave Ori a unique capacity to view the world from different perspectives and anticipate shifting paradigms. It was this ability that led to his seminal work, The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations, which predicted changes that were about to unfold in the business and societal landscape. Ori later teamed up with his brother, a psychologist, to explore cutting-edge psychological research in the bestselling Sway: The Irresistible Pull of Irrational Behavior, and still later he joined forces with the 18th Chairman of the Joint Chiefs of Staff, Martin Dempsey, to author Radical Inclusion: What the Post–9/11 World Should Have Taught Us About Leadership


What interests Ori most is the human element and its hidden potential. He has created decentralized networks within the U.S. military to counteract terrorirsm. He works with corporations to help them become a transformative force in the lives of their employees. And he is passionate about preserving integrity and dignity in systems that have come under attack by rogue players.



Radical Inclusion: What the Post-9/11 World Should Have Taught Us About Leadership examines today’s leadership landscape and describes the change it demands of leaders. Dempsey and Brafman persuasively explain that today’s leaders are in competition for the trust and confidence of those they lead more than ever before. They assert that the nature of power is changing and should not be measured by degree of control alone. They offer principles for adaptation and bring them to life with examples from business, academia, government, and the military.

Radical Inclusion: What the Post-9/11 World Should Have Taught Us About Leadership


The Starfish and the Spider is cited by the U.S. military as the foundation for a successful campaign to counter Al Qaeda. Its concepts on the distributed network organizational model have been implemented by Greenpeace, Netflix, the Tea Party, and the Obama White House. 

A journey into the hidden psychological influences that derail our decision-making, Sway changes the way we think about the way we think. This book uncovers rational explanations for a wide variety of irrational behaviors and teaches us to avoid succumbing to their pull.

Click is a psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we’re involved in. This book transforms our thinking about those moments when we are in the zone and everything seems to fall into place.

The Chaos Imperative reveals how organizations can drive growth and profits by allowing contained chaos and disruption the space to flourish, generating new ideas that trigger innovation. This book shows how disorder and flexibility leads to innovative, agile networks. 

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